Why is my clinic underperforming?
To answer the most common questions and to help our audiences we extracted from our Eskulap Medical Management webinar insights on what Dr Kisiel says to give your clinic a second chance.
Keep up with the trends. The aesthetic industry is constantly evolving, with new technologies and treatments emerging, so it’s vital to keep up with the latest trends. The best way to do this is to attend industry conferences and exhibitions, such as the British Association of Aesthetic Plastic Surgeons (BAAPS) annual conference, where you can learn about the latest developments.
There is no point in refurbishing your entire clinic if it will cost you the earth, and put you into debt. If you want to make changes, start small, and maybe consider a one-off project, rather than a full-scale refurbishment. Work with a team. There are a lot of aspects to a clinic, from the architecture and design, to the furnishings and fittings. Work with an interior designer, who can help you with the space, lighting and furnishings, and make sure the clinic is cohesive, and everything works together. You need a team who understand your vision and can make it a reality. Be unique. If you want your clinic to be unique, you need to put your own stamp on it. Think about the colours and materials you want to use, and the atmosphere you want to create. If you want to create a calm, relaxed environment, then you will need to consider the colours and materials you use. In conclusion, when you are considering a refurbishment, make sure you have a clear idea of what you want to achieve. Work with a team of professionals who can help you envision your clinic, and bring your vision to life.
Invest in Education
Knowing how the latest equipment works and how to use it effectively is critical to success. “You need to invest in education to get the most from your equipment, as well as to ensure you are using the equipment efficiently and safely,” says Dr Kisiel. “It is really important that you are using the equipment for the right indications and minimising the risk of complications.” Train your staff well. Your staff are the face of your business, so it is important that they are trained well. Make sure they are knowledgeable about your treatments and that they can provide a high level of customer service. Invest in marketing. Investing in marketing is essential to raise awareness of your clinic and attract new patients. There are a number of marketing channels you can use, including online, print, and PR. Make sure you invest in a mix of channels to reach your target audience.
Choose your suppliers wisely
Ideally you should choose a supplier that can help design the space, advise on the equipment you need and provide adequate training. Also, you will need a supplier that can regularly service your equipment, as well as provide replacement parts when they break. “It is important to choose an experienced supplier,” says Dr Kisiel. “You need to be able to trust that they are making recommendations that are in your best interests, rather than what will sell.” Invest in good quality equipment. Investing in good quality equipment is important, as it will be used to provide treatments to your clients. Make sure you research the equipment you need and that it is fit for purpose.
Do your research
Consider your target market and their needs. Knowing your target market, their needs and wants and how to reach them are key. This will ensure your marketing efforts are focused on the right people. It is also important that you know what your competitors are doing and how you can stand out from them. You will need to do your research on the latest technology, what works and what doesn’t, and what is most suitable for your business. This is easier said than done, but you can wean out the sales pitches from the professional experience by looking at reviews and testimonials from other aesthetic professionals. Use social media wisely. Social media can be a powerful marketing tool, but it’s important to use it wisely. Make sure you post regular updates on your treatments and services, and use high-quality images and videos to engage your audience. Avoid using social media to promote special offers or discounts, as this can devalue your brand. Review your pricing regularly. It’s important to review your pricing regularly to ensure you’re competitive. Make sure you keep an eye on the prices of your competitors, and adjust your own accordingly.
Hire a professional
Hiring a professional interior designer can save you a lot of time and money, and means you are less likely to end up with a clinic that doesn’t suit your needs. Where possible, try to find an interior designer who has experience in creating aesthetic clinics. Keep your website up-to-date. Your website is often the first port of call for potential patients, so it’s important to keep it up-to-date with the latest information on your treatments and services. Make sure your site is mobile-friendly and easy to navigate, and that your content is fresh and relevant.
Train your team
Aesthetics is a fast moving sector, so training is critical to ensure that you and your staff are up to date on the latest procedures and technologies, and can deliver excellent treatments. Training should be ongoing, and should include the latest industry guidance. Offer financing options. Offering financing options can make your treatments more affordable and accessible to patients. There are a number of companies that offer financing for cosmetic procedures, so it’s worth shopping around to find the best deal. Focus on customer service. Providing excellent customer service is essential to keeping your patients happy. Make sure you go above and beyond to meet your patients’ needs, and that you always put their best interests first.
Decide Your USP/Niche
Your USP is what makes your business stand out from the crowd. You must be clear about this from the start, as it will be the cornerstone of your marketing efforts. It is important that you have a niche, because it can be difficult to be everything to everyone. Be clear about your target market, what they are looking for and what you can offer to them.
Get your branding right
Your brand is what your business is known for. It is important that your branding is on point, as it will be the first thing potential customers see. Make sure your branding is professional, consistent and recognisable. Have a clear pricing strategy. Having a clear pricing strategy is important, as it will ensure you are making a profit. Make sure you are clear about your pricing and what you are offering for the price. Promote your business. Promoting your business is essential, as it will raise awareness of your brand and help you attract new customers. Make sure you use a variety of marketing channels to promote your business, such as social media, PR, and advertising. Evaluate and review regularly. Evaluating and reviewing your business regularly is important, as it will help you identify areas for improvement. Make sure you set aside time each month to review your performance and make changes where necessary.
Offer loyalty schemes
Loyalty schemes can be a great way to reward your existing patients and encourage them to return for further treatment. There are a number of loyalty scheme providers, so it’s worth shopping around to find the best deal. Invest in your own development As a clinic owner, it’s important to invest in your own development. Attend industry conferences and events, and read industry publications to keep up-to-date with the latest developments.
Why is my clinic underperforming?
There is no one-size-fits-all answer to this question, as the best way to start a medical clinic will vary depending on the specific needs of the clinic and the community it serves. However, some tips on how to start a medical clinic in a high-demand, competitive environment while minimizing costs include: 1. Establish a need for the clinic in the community. 2. Develop a business plan and budget for the clinic. 3. Identify a suitable location for the clinic. 4. Recruit qualified staff and doctors to work at the clinic. 5. Market the clinic to potential patients.
The team noted that first and foremost, any practice must aim to provide a great patient experience, by having a positive attitude to all patients, being friendly and making them feel comfortable. However, the team noted that beyond this basic approach, there are further areas you can focus on to ensure your patients leave your clinic feeling valued and satisfied.
One area the team focus heavily on at Eskulap is ensuring their patients feel comfortable in the clinical environment. The team noted that in their experience, most of the time patients are nervous during their appointment and will often look to the doctor for reassurance. The team noted that your practice should aim to provide a calm and relaxed environment from the moment your patient walks in, to the time they walk out.
The team noted that it is the little things that make all the difference. For example, in the waiting area, the Eskulap team noted that it is important to have a good selection of magazines and literature, as well as having a TV and some background music. The team noted that this can help put patients at ease, and make them feel comfortable. Further to this, the team also noted that it is important that the waiting area is clean and tidy and that it is a positive reflection of the clinic.
The team noted that, it is also important to ensure that all staff members are warm, friendly and approachable and that they make it clear they are willing to help and answer any questions the patient may have. The team noted that all of the above elements help put patients at ease and make them feel like a valued customer, which in turn helps to increase patient loyalty.
The team also noted that it is essential that your staff understand the importance of patient confidentiality. The team noted that this is especially important in the aesthetic industry where patients are often coming for procedures for very personal reasons. The team noted that it is important that your staff respect this and recognise the importance of the patients’ privacy.
The team at Eskulap also noted that another way to ensure your patients leave your clinic feeling valued is by offering them a complement to their appointment. The team noted that at Eskulap they offer their patients a complementary massage after their appointment as they find that this helps to relax the patient and makes them feel valued. The team noted that this approach has been very successful, and that patients often leave feeling very happy, which often leads to them recommending the clinic to their friends.
However, once you have established all the elements that create your business and the brand of your practice, the work does not – and cannot stop. It is important to gain an insight into your competitors, the services they offer, what their prices are and what the customer experience is like . Ultimately the more you know about your competitors, the more you can adapt to ensure that you are in a strong position to compete with them. It is important to evaluate the services that your competitors offer, as well as the price they charge. This will help you to determine the services that you can offer that would set you apart from your competitors, as well as give you an idea of how to price your services. It is important to understand your competitors from your customers point of view. What do they think of your competitors? What do they like about your competitors? What do they dislike about your competitors? Ultimately, the more you know about your competitors, the better your position for creating a strong brand for your clinic that creates a point of difference for your patients. Finally, your competitors may be able to give you great advice and help you to learn what not to do. If your competitors are offering services that are not successful, or are charging prices that are too high, this will give you an insight into what you should avoid.
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